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thukela brewery & co.
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The design of Thukela brewery is carefully crafted to reflect its brand identity and core values. With a commitment to preserving the traditional brewery methods of the local indigenous communities, the design of Thukela Brewery aims to celebrate this cultural heritage. The inclusion of brewery bench style seating creates a communal atmosphere, fostering interaction and conversation among customers. It promotes a sense of togetherness and community. The booth seating designed after calabashes pays homage to the cultural significance of brewing and the use of natural materials. It adds a unique and visually appealing touch, enhancing the brewery's ambiance. By showcasing the brewing process and making it visible to patrons, Thukela fosters transparency and authenticity, allowing everyone to appreciate the intricate craftsmanship involved. Furthermore, Thukela actively engages with the local communities, not only by donating a portion of sales to uplift and support them but also by collaborating and collaborating with indigenous brewers, providing a platform for their expertise and promoting their products. Overall, Thukela Brewery combines elements of tradition, community, education, sustainability, and engagement to create a unique and immersive environment that aligns with the brand's values and enhances the overall customer experience.
YEAR: 2023
PROJECT: COMMERCIAL
DESIGNER: SARAH ROBERTSON
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